About Us

Meet The

Layman Lewis Team

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“Best Of” NOCO Style Magazine and “Advisor of the Year” Finalist by Retirement Advisor Magazine

Any media logos and/or trademarks contained herein are the property of their respective owners and no endorsement by those owners of Layman Lewis Financial Group is stated or implied. “Best of NOCO Style” is an annual survey conducted by NOCO Style, previously Lydia’s Style Magazine. The winner is chosen by an online vote of the general public and no specific criteria is utilized to determine the winner. The majority of voters may not be clients of Layman Lewis Financial Group. The award is not representative of any one client’s experience and is not indicative of future performance.

Helping Coloradans Retire with Confidence since 1984

At Layman Lewis Financial Group, our clients are more than clients. They’re our friends and neighbors. They’re the people we celebrate with during times of triumph and the people we lean on — and those who lean on us — when times get tough.

In short, they’re family, which is why our constant mission is to help improve the lives of those who live in this great state we all call home.

Our roots in Colorado run deep, extending more than three decades. Layman Lewis co-founder Chuck Layman Jr. fell in love with this place during a family trip when he was 15 years old and immediately made it his life goal to one day live in the Centennial State. Chuck achieved that goal 15 years later when he and his wife, Elaine, moved their family to Loveland.

It didn’t take Chuck long to pass his passion on to his children.

“What I love about Loveland is the small-town feel,” says Chuck's daughter, Alicia Lewis, president of Layman Lewis. “I love that we’re so close to mountains. I love that we’re very close to the city. But ultimately, this is a family community, and ours is a business that really invests a lot in our clients, and we become great friends with them.”

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Alicia Lewis

President & Financial Professional

As a third generation financial professional, Alicia blends the best practices of traditional financial strategies with modern techniques to help clients pursue their goals — both now and in retirement. To accomplish this, she creates customized strategies with a variety of insurance products for each client, designed to help protect their assets, potentially reduce taxes and possibly even increase retirement income.

Family is Alicia’s top priority — a value she shares with many of her clients. She started in the business working alongside her father, eventually establishing and running Layman Lewis Financial Group. Many of the firm’s clients have been with the Layman Lewis practice for more than four decades, and Alicia considers each client part of her extended family.

When it comes to planning for retirement, Alicia knows that everyone has a different “ideal” retirement. That’s why the team at Layman Lewis focuses on creating plans that are customized and personalized for each client’s unique goals. “Everyone has a picture of how they want to spend their days when they retire,” Alicia said. “What does the perfect day or year look like in your retirement? There are no wrong answers — it’s all about picturing the right retirement for you, and then putting together the right strategies to help make that vision a reality.”

Alicia holds her life insurance license and has completed a variety of field-specific certifications, continuing educational courses and Elite IRA courses. She has been regularly featured in Lydia’s Style magazine for her efforts to pave the way for other women in the financial world, and her firm has been recognized multiple times as the best financial planner by NOCO Style magazine. 

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Joshua Lewis

Financial Advisor

Joshua didn’t choose the financial services profession — it chose him. “As a child, I learned very early that finances need to be carefully managed,” he said. “We were low income and welfare poor. This drove me to learn about money, its function and how commerce worked in my own personal economy of scale. I devoted myself to earning and saving money.

“Then I learned of a crazy concept where your money works for you,” Joshua continued. “My grandpa got me on the track of investing and learning how I could use money I earned to increase my own business practices. I also always wanted to do work that helps people make their lives better. Becoming a financial advisor was a perfect fit for me since I get to focus on my two passions: investing and helping others.”

Joshua uses that passion in his daily interactions with clients. He oversees their managed portfolios and meets with clients regularly to monitor, track and evaluate progress. He makes it his personal responsibility to make sure the strategies the firm implements and manages are helping clients reach their financial goals, both now and throughout retirement. Joshua has passed the 65 securities exam.

Joshua’s personal values are evident in the advice he gives. “We are not our circumstances,” he said. “Regardless of the hand we are dealt — good, bad or otherwise — it doesn’t define who we are. Don’t let anyone else tell you what you are capable of. You set your own limits and those can be whatever you want them to be.”

Above all, it’s important to be authentic. Joshua wants to know who his clients truly are and to hear their personal stories to better serve them. “Be yourself,” he said. “Be who you are and say what you feel. Everyone should say, ‘I am who I am.’ The sooner we accept that and live comfortably in it, the freer we are to pursue our passions.”

One of Joshua’s proudest accomplishments is his family. While balancing work and family life is often difficult, he and his wife, Alicia, spend as much time as they can doing outdoor activities with their sons, Judah and Ezra. The family can frequently be found boating, hiking, fishing, camping and climbing. Joshua also enjoys working with his hands and often takes on projects that call for blacksmithing, welding, carpentry and woodwork. He’s also an avid gardener and loves growing food for the family to enjoy.

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Jeff Green

Financial Professional

Relationships, family and faith: These are the three most important core values for Jeff. “Relationships are the substance of life,” he says. “Family is the core. And faith in God is the source of life.”

Jeff appreciates working with a firm that holds these same values. “I started and trained with a ‘big box’ organization,” he said. “I was dissatisfied with their methods. They weren’t training me to be an advisor; they were training me to be a salesman. I wanted more, and that led me to Layman Lewis.”

The culture of the firm felt different immediately. “Our firm pays special attention to client relationships,” Jeff said. “We also hold ourselves to a high degree of integrity and focus on what’s right for the client. I appreciate — and I know our clients appreciate — the unique team approach to financial advising.”

As an associate advisor, Jeff is highly involved in all aspects of the financial planning process. He meets with clients regularly to review their progress, assists with all aspects of the business process, and keeps up to date with current technology and products that might benefit clients.

Jeff chose the financial services industry for two reasons: he loves people, and he loves solving problems. “This job is a unique blend of both,” he said. “I love watching people go through the process. When we put together a plan for them and see the financial confidence it brings — that’s rewarding!”

He also is honored to support clients in hard times. “We walk through tragedies with our clients, such as losing a spouse or family member,” Jeff said. “We know that since they had a plan, they have a foundation to land on through the grieving process, and they don’t have to worry about money through difficult times.”

Jeff and his wife, Mary Beth, spend much of their time with kids and grandkids. They’re all big sports fans and are usually either playing or watching football, hockey or basketball. Jeff also enjoys playing his guitar and is active in his church and community projects.

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Keri

Director, Client Strategy & Growth

Keri Livingston began her career in financial services in 1990, amassing many years of experience in project coordination, account management, sales and marketing, and customer service. Before joining Layman Lewis Financial Group, she worked as a project coordinator, using her management skills to serve top-tier clients – skills that she brings to Layman Lewis as Director, Client Strategy & Growth.
Keri has been married to her high school sweetheart, Dennis, for 32 years. They have two adult sons, Gilbert and Benjamin. In 2021, they fulfilled their life-long dream of moving to Colorado, where they enjoy hiking, backpacking, camping, biking and kayaking.

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Sharon

Director of First Impressions

When you call or visit the Layman Lewis office, you’ll most likely be greeted by Sharon. Clients love Sharon’s warm and friendly approach — not to mention the fresh-baked cookies she makes for visitors. But what really stands out about Sharon is her organizational skills. From updating client data and tracking appointment details to overseeing all aspects of office management, Sharon is the backbone of the firm’s operations processes.

Sharon brings extensive support team experience to her role. Prior to joining Layman Lewis, she taught high school English before switching to an administrative career. She worked in the front offices of several health care providers, including serving 20 years as the office manager for an orthodontist.

For Sharon, the best part of working at the firm is getting to know the clients. “I enjoy visiting with the people that come into our office and learning about them and their families,” she said. “It’s great to be part of a team that wants to help people reach their goals and dreams for retirement.”

A native of the Midwest, Sharon moved to Loveland more than 30 years ago. She spends much of her time with her sisters and their families, who live close by. She is also an active member of a local book club as well as a monthly women’s group that participates in all sorts of activities. Sharon can often be found spending time with friends over a meal, playing board and card games, visiting museums and art galleries or just spending time in nature.

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Hollie

Funds Transfer and Client Services Specialist

Bio coming soon...

Investment advisory products and services made available through AE Wealth Management, LLC (AEWM), a Registered Investment Advisor. Insurance products are offered through the insurance business Layman Lewis Financial Group. Layman Lewis Financial Group is also an Investment Advisory practice that offers products and services through AE Wealth Management, LLC (AEWM), a Registered Investment Adviser. AEWM does not offer insurance products. The insurance products offered by Layman Lewis Financial Group are not subject to Investment Advisor requirements.

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